Packaging Design Concept for Lotta From Stockholm

Developed a packaging design concept for Lotta From Stockholm through Idenna Creative, working with the fashion brand known for its Swedish clogs and Scandinavian-inspired accessories. With over 60,000 Instagram followers, Lotta From Stockholm has built a loyal community through the love of their footwear styles and Lotta’s story.

The Concept

The concept incorporated delicate line and botanical illustrations, designed to reflect the natural materials used in the traditional Swedish clogs. The illustrations aimed to create a cohesive, experience that highlighted the authenticity and connection to Scandinavian design traditions.