Soak in the Sunny Moments with Sun State Swim

Developed the visual identity for Sunstate Swim, an ethical swimwear and lifestyle brand focused on positivity and slow living. The brand needed a warm, sun soaked colour palette, curves and arches throughout the design reflect the sun’s movement and the rhythm of the ocean, capturing Sun State’s optimistic, easygoing spirit.

The Process

The branding process for Sun State Swim began with a carefully curated mood board and strategic concept directions, inspired by the brand’s mission of positivity, ethical values, and slow living.

A custom colour palette of warm yellows and calming blues was developed alongside a balanced font system to reflect both confidence and approachability.

The Outcome

The visual identity was completed with a primary and secondary logo, brand icon, and clear photography direction, all designed to capture Sun State Swim’s sun soaked, positive spirit and bring its brand vision to life.