Copywriting for Luxury Lifestyle Journal

For the Mount Haven project with Idenna Creative, contributed copy to the luxury lifestyle journal, including the article "A Hop, Skip or a Jump." The article highligths Cornwall's vibrant coastal lifestyle and its flourishing business community, positioning Mount Haven as an ideal destination for creative and entrepreneurial individuals seeking a dynamic environment to thrive.

A Hop, Skip, or a Jump

“As one of Cornwall’s best-kept secrets, waking up to a castle view at Mount Haven can be mistaken as being disconnected from the bustle of city life. However, the opposite is the reality.

As well as a unique coastal lifestyle, Cornwall is home to a thriving collaborative business community. The ocean and the lifestyle Mount Haven has to offer unites unique creativity and business opportunities, driven by location and values.

With upcoming development in Cornish business and economy, there is no better place for forward-thinking entrepreneurs and creatives alike to feel at home. It is truly an exciting time in our coastal community for business and their connections both locally and internationally.

International Connections

Escaping to the coast does not mean compromising on connections to the city, or international destinations. Mount Haven is a hop, skip or a jump away from the Isles of Scilly, London and connections around the globe. The UK’s fastest-growing airport, Newquay Airport, is located in Cornwall and offers daily flights to London. With a flight duration of just over an hour, it is perfect for a business commute, regular trips or staying connected with friends and family. The direct path to London creates access to explore anywhere in the world. Cornwall Airport is also home to the UK’s first spaceport, with one of the longest runways in the UK at about 10,000 feet, providing the area with amazing links to locations across the Atlantic.

The train line from Penzance to London lies almost directly on the coast and is rated as one of the UK’s most scenic train journeys. The beautiful ocean views allow us to use the travel time for rest and relaxation, fantastic for friends and family visits too. Cornwall has many train stations including Penzance, St Ives, Bodmin Parkway and more, with early morning direct trains and quiet coaches available to Exeter, London and in-between. Or travel overnight between London Paddington and Penzance on the Great Western Railway’s Night Riviera Sleeper train service. Ease to and from city life with unrivalled coastal views and comfort, or without losing daylight!

Cornwall is home to one-of-a-kind resources including the Isles of Scilly’s own airline. From Mount Haven’s doorstep at Land’s End Airport, we are transported to an island paradise and untouched beaches in only 20 minutes. Or fly by helicopter from Penzance Heliport to either St Mary’s or Tresco, reaching the Isles of Scilly by a hop, skip and a jump in just 15 minutes.

Business and Creative Connections

As the global digital economy increases, Cornwall grows from strength to strength. Our dynamic coastal region is overflowing with new talent and growth in the tech sector. Cornwall is a magnet for both new startup organisations and established businesses.

The next generation of business and creative talent is in Cornwall. As the UK’s surf capital, the coastal lifestyle attracts ambitious and creative individuals that are inspired by our unparalleled surroundings. Cornwall is home to a diverse pool of creative talent consistently generated from Falmouth and Plymouth universities.

Falmouth is ranked as one of the UK’s top creative universities and is renowned for innovation and collaboration. With lectures led by experts in the industry, Falmouth graduates are in-demand for their creative and technical skills which enable them to thrive in a fast-paced economy. The university specialises in Architecture, Design, Art and Gaming degrees. In 2021, it was ranked 1st in the UK, 2nd in Europe and 28th in the world for Games Development, and rated the 6th best university in the UK for Hospitality, Events Management and Tourism. In the entrepreneurial spirit of Cornwall, Falmouth University is number one in the UK for graduates starting or running their own business.

The University of Plymouth is one of the largest in the UK, welcoming international students from over 100 countries and the University has a worldwide reputation for marine and maritime education, as well as offering highly ranking programmes in many other areas. the tech sector. Cornwall is a magnet for both new startup organisations and established businesses.

The next generation of business and creative talent is in Cornwall. As the UK’s surf capital, the coastal lifestyle attracts ambitious and creative individuals that are inspired by our unparalleled surroundings. Cornwall is home to a diverse pool of creative talent consistently generated from Falmouth and Plymouth universities.

Falmouth is ranked as one of the UK’s top creative universities and is renowned for innovation and collaboration. With lectures led by experts in the industry, Falmouth graduates are in-demand for their creative and technical skills which enable them to thrive in a fast-paced economy. The university specialises in Architecture, Design, Art and Gaming degrees. In 2021, it was ranked 1st in the UK, 2nd in Europe and 28th in the world for Games Development, and rated the 6th best university in the UK for Hospitality, Events Management and Tourism. In the entrepreneurial spirit of Cornwall, Falmouth University is number one in the UK for graduates starting or running their own business.

The University of Plymouth is one of the largest in the UK, welcoming international students from over 100 countries and the University has a worldwide reputation for marine and maritime education, as well as offering highly ranking programmes in many other areas.

Cornwall-based businesses often reflect Cornish values. Raising a family in Cornwall allows your children to grow up gaining these values themselves. With top education resources on your doorstep, children who grow up in Cornwall often go on to do great things - making Cornwall the perfect location

to start and raise a family.

Cornish Connections

Despite being rooted in the integrity of traditional values, new trends and business growth are not compromised in Cornwall’s business community. Although Mount Haven is set across from Cornwall’s historic castle in the sea, modern luxuries are easily accessible - from stylish business hubs on your doorstep to super fast broadband in your home. Staying connected in Cornwall allows you to work from home in comfort and with a view, accessing anywhere in the world in just one click.

Cornwall’s tech sector is the fastest growing in the southwest, with a Compound Annual Growth Rate of 17.9% forecasted by 2026. A report by CIoS Digital Skills Partnership also confirmed that the Cornwall and Isles of Scilly tech sector is set to become the fastest growing in the southwest. Co-founder of Falmouth-based Data Duopoly - Tanubi Ethuandan - explains “You no longer need to go to the big cities to find innovative tech companies” when describing Cornish opportunities in tech sectors such as marine, space, agriculture, and the creative industry.

One of the fastest growing tech clusters in the UK is Software Cornwall, who are a not-for-profit that aims to bring together Cornwall’s digital tech community. It is an open and collaborative group of technology-based businesses, education providers and business support organisations that are connected to Cornwall. Through their work, Cornwall has been noted as a top destination for digital nomads, allowing you to work from the coast.

In Tech Nation’s annual survey of the UK’s tech economy from 2018, Cornwall’s increasing tech sector was highlighted for its impressive growth. It stated that the quality of life by the coast paired with the helpful tech community in Cornwall, are key strengths that will contribute to the ongoing success. The strong sense of community in Cornwall continues to appeal to national businesses, leading to increasing collaboration between the county and the rest of the UK. Cornwall allows us to enjoy the balance of family life and a career, in a beautiful location.

To Sum Up

You can stay connected to business and economic growth without compromising on a coastal lifestyle. Be part of Cornwall’s business future, surrounded by a like-minded community, fresh creative talent and a thriving tech sector. Your home in Cornwall connects Cornish values to creative collaborations. The connections and travel on the doorstep allow us to see the world, while residing in our own haven. Travel internationally or stay local in our coastal paradise, and enjoy Cornwall’s one-of-a-kind resources with your friends and family.

— Words by Bridget Rees

References

Capital on Tap (2021) Entrepreneurial Universities. Guardian University Guide (2021) Guardian University Guide 2021: find your subject. Software Cornwall (2023) softwarecornwall.org. Tech Nation (2018) Welcome to the Tech Nation Report 2018. Princeton Review (2021) Top Game Design Press Release. Spaceport Cornwall (2023) spaceportcornwall.com