Design & Copywriting for the UK’s Best Beach

Lusty Glaze Beach, located in Newquay, Cornwall, holds the distinction of being the first location in the UK licensed to legally host weddings on the beach. It was also voted the UK's Best Beach by The Times. At Idenna Creative, collaborated with Lusty Glaze on a range of creative services, including graphic design, brochure design, print and digital collateral, press releases, email marketing, social content, and illustration.

The Highlights

Charity Unicorn Press Release

Wrote and distributed the press release celebrating Lusty Glaze owner Tracey’s chemotherapy milestone and her purchase of the 'Guardian of the Ocean' unicorn sculpture during the Unicornfest auction for £3,400. Published in Falmouth Packet, Radio X, Leukaemia Care, and other outlets, the press release featured Tracey’s personal story, with her quotes edited for clarity and impact. High engagement followed, with social media users sharing images of themselves with the unicorn at Lusty Glaze Beach using the hashtag #LustyUnicornForLeukaemiaCare, raising awareness and funds for Leukaemia Care.

Social Media Campaigns

Executed targeted giveaways and competitions on Facebook and Instagram, effectively engaging with Lusty Glaze's audience of over 55,000 Facebook followers and 45,000 Instagram followers.​

Website Design Concepts

Developed intuitive navigation concepts for the future website, utilising colour schemes and illustrations to clearly delineate sections for events, weddings, and dining experiences.​

Event Wristband Design

Created distinctive wristband designs to enhance event branding and ease of logistics.​

Event Newsletters

Designed and distributed newsletters aimed at boosting ticket sales and promoting upcoming events.​