Visual Identity for Botanical Skincare Brand

SAGE, a botanical skincare brand, was seeking a visual identity that embodies a natural, calming essence. The overall look needed to feel holistic, clean, and sophisticated, reflecting the brand’s commitment to botanical skincare and mindful living.

The Process

The branding process for SAGE began with a curated mood board and strategic concept directions, establishing a foundation rooted in nature, calmness, and growth. This was followed by a custom colour palette of muted greens and earthy tones, and a refined font system.

The design system was completed with a primary and secondary logo, each crafted to reflect the brand’s holistic mission.

The Outcome

The branding features muted greens and earthy tones, creating a natural and calming atmosphere. With elements of nature and growth throughout the design. Including delicate lines, mirroring, and minimalist composition reinforcing SAGE’s holistic ethos. With the core demographic in mind, the final visual identity feels grounded, intentional, and aligned with the brand’s mission of botanical skincare and mindful living.